How Web Directory Listings Play A Big Part In Your Search Engine Success

A search engine's goal is to provide its users the best solution available from all the webpages stored within its index. So how do search engines work out if your webpage is the best solution to their users’ queries? That is, rank your site at the top of its search results.

Well, unlike humans who are sold on emotions, search engines are sold on cold hard data. There are two sources of data that web directories rely on to determine the ranking of a website:

1. The first source is internal, or the data a search engine spider extracts from a webpage. The internal data search engine spiders collect include keyword phrases, keyword frequency, density, proximity and prominence, page length, keywords in various HTML and Meta tags and, so on.

2. The second data source is external data, or data and events not entirely under the site author's direct control. These include link popularity, click through popularity, and site listings in popular web directories, such as the Yahoo! Directory and the Open Directory Project. The first source of data is often manipulated and abused, so search engines have increasingly begun to rely on the second data source.

At present, search engines do not have the time and resources to physically visit each site to verify the quality of its content. The internet is just growing too fast.

For this reason, search engines have turned to pre-existing web directories, such as the Yahoo! Directory and the Open Directory Project. Web directories may only index a small percentage of the websites available on the internet. But their goal is to index the best of the Web, not every site on the planet.

This is why search engines, such as Google, place a great deal of importance on sites listed in the Yahoo! Directory and the Open Directory Project. For each site in their respective directories has at least had a human reviewer visit the site to confirm that it meets the quality required to be listed in the directory and the listing title and description fits the site.

Yahoo! Directory

Yahoo! is without doubt one of the best known brands on the internet. Many people mistakenly categorize the Yahoo! Directory as a search engine, although it does have a search engine that searches the directory.

According to Yahoo!, they generated 1.32 billion page views per day on average during December 2001. But in an interview by Forbes.com, (12/11/2000) Tim Koogle – Yahoo’s previous CEO - stated, "Yahoo!’s two original services, directory and search, now grab only 20! That is still an impressive 250 million search related page views per day.

Yahoo! displays pay per click ads provided by Overture at the top of its search results.

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Yahoo! is without doubt one of the best known brands on the internet. Many people mistakenly categorize the Yahoo! Directory as a search engine, although it does have a search engine that searches the directory.

According to Yahoo!, they generated 1.32 billion page views per day on average during December 2001. But in an interview by Forbes.com, (12/11/2000) Tim Koogle – Yahoo’s previous CEO - stated, “Yahoo!’s two original services, directory and search, now grab
only 20! That is still an impressive 250 million search related page views per day.
Yahoo! displays pay per click ads provided by Overture at the top of its search results.

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